Could marketing for fitness plan save your company from ruin?
The perspective was a few years ago that the fitness branch would be relatively slightly affected by the crisis. We now know better and the hard knocks also fall into fitness land. Does that also apply to you?
Many fitness entrepreneurs have forced their doors closed or think hard about it.
In many places there is a displacement market and many fitness companies are in serious trouble and have difficulty keeping their heads above water. I too have experienced that recruiting members was a lot easier than today but have managed to achieve a growth above 15% this year. In the past year I have therefore worked and kept my marketing for fitness plan very consciously!
And that’s what many fitness entrepreneurs lack: lack of focus and no marketing for fitness plan.
With focus I mean that many entrepreneurs do not make choices in their positioning and do not think for which customer they are in business. Too often we look at what the competitor offers instead of investigating what your distinctive character is of your own company.
Now you may think: “what does that have to do with marketing for fitness plan”?
Well a lot because if you do not know who your target group is, do not know how you put your fitness company on the market and cannot substantiate why you should choose your fitness company … on whom do you focus your fitness marketing plan?
I come from a fishing village and can make a comparison with it. You can have the most professional and fantastic fishing gear: if you do not know what you want to bring in, you might as well throw all your food into the water. Of course … there is a good chance that you will catch something in that enormous fish pond, but it remains a gamble.
Know which strategy and resources you have to put in is my tip, and know where and on whom you should let go of your marketing for fitness plan. Do not scatter your food at random but go for a targeted catch!