Search Engine Optimization (SEO) – An Overview

Off Pages

Search Engine Optimization (SEO) entails a maelstrom of techniques and tactics with the end goal being to improve the ranking of a particular website in the search results of major search engines. SEO can be broken down into two main categories, on-site SEO and off-site San Jose SEO.

On-site SEO relies on excellent content first and foremost. Content must be on topic, relevant, and contain a 5% – 7% keyword (words or phrases) density. This means that for every 100 words of content, five to eight keywords should be used. The keywords that will be used must be carefully researched using tools such as the free Google AdWords keyword tool. When choosing keywords, it is important to remember to think like the customer. What will they be searching for? These same keywords should also be embedded into the website source code via Meta, Title and Heading tags. This will help ensure a high page ranking for these search terms.

Also, the website should be organized with a clear hierarchical structure. Creating a sitemap will significantly enhance site structure and ability to be scanned by search engines. This will allow search engines to more efficiently scan the target website. The most important information on a given website should be placed at or near the top of the page. This will make it easier for search engines to find the content that you want them to find. Use text instead of images; search engines can only scan text, so all important information must be included in the text. This should be done even if the message(s) being conveyed are duplicated in images, banners, etc.

Of even greater importance is off-site SEO. This includes back linking to highly ranked sites. For example, you can submit articles to free online repositories with links to your target website embedded in the text. The Google search engine will interpret a page with many backlinks to highly ranked pages as being of greater importance, and will, therefore, increase its page ranking. Another tactic is to submit entries to a highly ranked online blog, with excellent content, important keywords, and backlinks where possible. Furthermore, you can join appropriate, and highly ranked, online forums and post useful content with a signature containing a backlink to the target website. You should submit your website to the major search engines’ Chetan Sureja. This will speed up and enhance the optimization process greatly.

SEO or internet marketing is a multifaceted endeavor and requires ongoing maintenance and tuning. There are many competing companies that are dedicated to carrying out SEO campaigns. If page ranking is extremely important to you, consider outsourcing the project to a professional San Jose SEO company.

Search Engine Optimization (SEO) can make or break a business these days. If your business has an online presence that needs better promotion, contact SEO San Jose CA for great marketing ideas.

Please follow and like us: